On Friday 5th October 2018, Paul Howard (Deputy CEO) and Zuleika Lebow (who has lupus) went to OnAir Media Group’s studios near Oxford Circus in London for a morning of back-to-back radio interviews as part of the charity’s Lupus Awareness Month campaign.
Paul and Zuleika chatted to various leading UK national and local radio stations throughout the morning; providing information about lupus, its symptoms and how it is treated as well as Zuleika’s personal experiences of being diagnosed with the disease. Many of the interviews lasted more than the scheduled eight minutes due to some excellent questions from the presenters, giving ample opportunity to talk about the disease and the work of LUPUS UK.
Due to the amount of interest, further interviews with additional stations were completed over three days in the following week. In total 26 interviews were completed across the various stations during prime-time hours and, based on average listeners, a total of over 7.5 million people were reached – a huge number of UK listeners learning about lupus and LUPUS UK.
We are very grateful to the team at OnAir Media Group for scheduling the interviews and to Zuleika for giving up her time to share her experiences with so many people.
You can listen to a highlight reel from the interviews below;